“Raising the ordinary to extraordinary.” – E.L. James, Fifty Shades of Grey

Brand: Overlay
Project Name: 50 Shades of Grey
Target Group: Architects and Interior Designers

The concept behind every project designed by us is based on a distinct inspiration. And inspiration can come from any direction, from any source. The conceptualization of Overlay’s latest product range was based on an inspiration from the distinct portrayal of class and fantasy in Hollywood’s ‘50 Shades of Grey’.

The challenge for us was to exhibit the story, visualization and concept of a movie in the form of a product presentation. To overcome this challenge we focused on the color grey and its shades. To make the collection stand out from the crowd, we only used rich and classy colors. This is where we seamlessly merged our inspiration of 50 Shades of Grey with the product range.

This collection of superior surfaces was directed towards modern architects and interior designers. That is why we intentionally chose to use minimal design elements and colors to properly showcase each of the vivid surfaces featured in 50 Shades of Grey collection by Overlay.