Essentials of an effective website

Having a website has become a common practice for companies and brands. Websites are almost always the first step of creating a brand identity. It is a company’s website that pops up on search engine results when a user performs an online search. So, creating and designing a website that attracts customers and keeps them on it longer has become absolutely crucial. The longer a user stays on a website, the more chances that he or she will buy a product or use a service being offered by the company.

So, it is mandatory for every brand to invest in developing a website that is helpful for the brand as well as for the people visiting it. To ensure your website has all the essential elements of an efficient website, the below points should be taken care of.

• Goals – Before starting work on your website, clearly define the website’s goals that it must achieve. Creating a website without pre-defined goals will be like throwing money down the drain. Clarity regarding website’s design, content and target audience will be beneficial in the creation of an efficient website.

• Reliable and quick – This is the age of high-speed internet and users do not appreciate websites taking ages to load. To keep users on your website for longer, a quick and responsive interface is a must. This good experience on your website can go a long way in creating a positive brand identity.

• Talk about your product – Users visit websites to learn more about the products or services being offered. So, the information they might be looking for should be anticipated and provided in a clear and brief manner. Explain all the advantages of your product and mention the different ways to buy the product or service.

Wolves designed Zawq Namkeen’s website, where customers were immediately provided information about the manufacturing processes and products to make them familiar with the brand.

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• Social Media Integration – Social media is a huge part of today’s digital marketing strategies and integrating all your social media platforms on to your website can boost your product sales and social media following. It also gives your customers different ways to keep in touch with your brand.

While designing Real Tag’s new website, we incorporated Real Tag’s various social media accounts like Facebook, Twitter, etc into the website, which brought more visibility to their social media content.

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• Contact Information – To reap the rewards of your efforts on creating an effective online presence, always highlight your contact information prominently on all the pages. This helps the visitors to get in touch with you and decreases the chances of them choosing your competitor over your brand.

Creating a website can be quite a task, but if done perfectly it can be the most efficient way of acquiring and keeping customers. And by incorporating the points we have mentioned above, you will be a lot closer to creating an efficient website that puts your brand on the map.

5 things to avoid while creating a website

There is nothing on the internet that creates brand awareness like a website does. We know that websites are quite important for making a business successful. Websites are effectively a gateway for potential customers into the brand’s main sphere. Anyone thinking about creating a website must have an idea about how it could be designed. But where people make mistakes is by trying to add too much to the website. In this blog, we will discuss the 5 things one must avoid while creating a business website.

• Leave it to the professionals – Unless you have experience in web design or you are a professional, do not try to make your business website yourself. Your website should look modern, function properly and do the tasks it is meant for. And to make sure all of these points are taken care of, you should hire a professional instead of trying your hand without any experience. There are professional agencies like Social Wolves – the social window of Wolves Creata, which can support you in creating websites as per your desire.

We created a refined, sleek and modern website for our clients Noken Tiles. The website gave Noken Tiles the necessary online presence, while also showcasing their eclectic product portfolio.

• Inconsistent interface – It is never recommended to create a website that has different designs on every webpage. This makes the user experience confusing and decreases the time one spends on a website. Avoid over-creativity and try to make your website experience consistent, throughout, which feels connected to the main page.

• Expecting people to visit – There are no guarantees that people are going to start visiting your website just because you have created one. Maybe after the initial days, you may not have to drive traffic to your website. But in the early days, you will have to do everything to reach your target audience and make them aware of your website. You may use social media, influencers, blog mentions, etc. to promote your website.

• Irregular blog updates – There is absolutely no point in adding things to the website just for the sake of it. If you are not going to be posting blogs regularly, then don’t include a blog section on your website. A blog section that is unused or rarely updated makes the website look dated and inactive, projecting a negative image on the website visitors.

• Insufficient negative space – In simple terms, negative space is the space that surrounds the object in a design, image or artwork. Negative space helps bring the important elements of a webpage in focus. The use of negative space is highly recommended for websites to bring the attention of the visitors to the important parts of the webpage. It is not necessary to use each and every inch of your website to make it aesthetically pleasing.

Avoid these 5 points while designing your website and you will create an inviting and successful website that doesn’t turn away its visitors.

The science of event branding

Event branding is one of the most popular concepts in the world of marketing. Event branding is a dual beneficial entity that can make the event interesting through distinctive ideas and can also benefit the brand through good pitching; however, if it is not done properly, it can be of no use. So here are certain elements of event branding that should be kept in the mind all the time.

1. Brand name + logo + slogan

If you are organizing or even sponsoring an event, your brand name and logo shall be placed ideally. They should be a part of each and every branding material. But remember they should not be forced in to any design. Apart from that, come up with a catchy slogan for the event that can help you to create hype about the event in the market, in turn bringing more recognition to the brand.

2. A theme to go with the event

Any and every event can be made more interesting through a theme. Don’t come up with random themes just for the sake of having a one. The theme should be in complete synergy with the event purpose and the brand’s nature.

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3. Concept is the king

If we are talking about an event, we are talking about a gala time including a variety of activities. Hence a lot of people think that it is not necessary to have concept-driven branding since the focus is on activities and not the branding. This is a big myth and can make the entire branding go in complete vain. Having a concept can make the branding more interesting and memorable, besides bringing more attention to the event.

4. Include social media

This internet savvy world needs to know about anything and everything that happens. Talking about events, one of the most useful ways to brand them is through social media. In fact, you can have an event page and post things regularly there to keep people updated about the event. You can start with the countdowns, followed by event posts, highlights, invitation, bytes, special moments and thank you note.

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5. In-house posters and flyers

It might sound old school but it is classic and timeless to have printed branding materials to decorate the event place. You can put things related to the event or the purpose of the event.

Take care of…

1. Colors

The colors used for posters and flyers should be balanced and in harmony with the background.

2. Typography

The fonts and typography to be used for posters and flyers should be kept alluring enough to grab people’s attention.

3. Composition

The overall composition of the poster or the flyer is meant to have an appealing look and feel. Consider the background, size and format of the material and then compose an interesting design.

Implement these tips and make your event branding successful.

How important is it to have a good logo?

Google says a logo is “a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.” It explains the job of a logo literally. In wider sense, logo is a reflection of the company and the characters included in it. Over the years, logos have evolved in multiple formats but its basic property of being expressive and articulate is yet intact. If the logo is not able to communicate, it is not worthy enough to see the daylight because of the following reasons…

1. Your logo is your public personality

One of the early communications that your brand has with people is through the logo. If it fails to create the first impression, i.e. first solid impression, then it may go against you. You are always recognized by your logo and can use it wisely to stand out from the competition. If you dare to be different and nail it, you can easily divert market attention to your brand. Look at these some of the logos we designed.

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2. Your logo speaks for you

A logo is not necessarily supposed to be too over the top or a cobweb of multiple elements. It can have minimalistic elements and can still create an extravagant picture of your brand. On the other hand, you can have multiple elements run for you in your logo and still create a subtle picture in general. The logo design in general has the power to depict what your brand stands for. Hence it is very important for a logo to be apt and completely original.

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Look at this evolution of Apple Logo. This is significant for us to understand that Apple logo has undergone some massive transitions over the years and each time, the logo reflected/ s the brand’s spirit to the fullest. The latest one is the simplest one having minimal grayscale effect, reflecting, exclusivity associated with Apple products.

3. Your logo is placed in all the branding materials

One of the branding constant is logo. Be it print ads or digital marketing or event branding, anything or everything has to have your logo hence it better be worth looking at. It might not be the focal point of all the communication materials, but it has a secured seat all the time and if it looks awkward in any one of the mediums, then the logo design is not done up to the mark.

4. Your logo can bring you brand loyalty

When logos are seen, they are comprehended differently by different people. However, the nature of the affection tends to remain same. The loyalty which a brand enjoys is to a great extent associated with the logo. Every time a person buys a product from his or her favorite brand, they are first of all enjoying the quality offered by the brand and secondly are delighted to have the brand around them.