Every time we hear PPC, the first name that coins in our brain is Google Adwords. Certainly it is a useful entity and has helped many businesses to grow and expand their reach. However, if you are a novice entrepreneur or are just starting out, then Google’s Adwords could take a toll on you. The said platform is effective and equally expensive. You might not want to invest so much in online marketing in the crawling stage of your business. Besides, the world of Adwords has got tough competition and for you to make a mark, a lot of planning shall go right. Note that we are not criticizing Google Adwords, it is utterly useful but mainly for big units. If you do not want to invest in it big time, here are some of its alternatives.
1. Facebook Ads (https://www.facebook.com/business/products/ads)
Facebook is aware about its reach and command and hence provides a perfect platform to you to boost your business. Under the tab of ads, coherent sub-tabs are placed for you to select just the right format for your ad. And there you have it…your ad, in your budget! Talking about the reach of this platform, the clicks received on facebook are lower than other sources but it is definitely cost-efficient.
2. Amazon paid ads (https://services.amazon.com/advertising/overview.htm?id=hm1)
Amazon is expanding its roots at the speed of light worldwide. Apart from being loved as an ecommerce market portal, it is also gaining a lot of appreciation and accolades for its advertisements skills. Potential customers get onto the portal to make their necessary purchases and while browsing they could see ad of the related or similar products, giving you the competitive advantage.
3. Clicksor (http://www.clicksor.com/)
Clicksor is definitely not that a cheap option but yes, it is highly conducive in expanding the reach of a business as it has multi-layered advertising format that can help you to reach to your mass.
4. YouTube ads (https://www.youtube.com/yt/advertise/)
YouTube is the third most visited website in the world. It is one of the most incredible platforms to advertise for any product. Google Adwords work on the basis of pay per click but YouTube works on the basis of pay per view structure. It is one of the booming platforms for running video ads as YouTube provides multiple platforms for letting your video appear.
5. Yahoo! and Bing Ads (https://secure.bingads.microsoft.com/)
Bing Ads works on the model of pay per click on both Yahoo! and Bing. This model offers a vast reach and great market presence. Besides, its service portal is highly appreciated. Not only that, its click through rate is also phenomenal.
So these are some of the useful and cost-effective alternatives to Google Adwords which small scale business models can use to get necessary market recognition in a reasonable budget.