2017 was another year that saw revolutionary advancements in every industry. The digital space and marketing saw immense growth in the past year. A few digital marketing tools and topics gained popularity and maybe changed the space forever. Let’s take a look at some of those tools.
Mobiles and smartphones are still leading the way when it comes to digital marketing. Consumers or prospective consumers of a brand do the initial research about a product or service on their smartphones. Retailers and e-commerce companies already have a stronghold in this category. But each year, this space is being re-invented to attract more and more consumers, as the competition has increased.
In the past few years, the advancements in 3G and 4G network have made it easier for people to stay online. Taking advantage of this, companies like Facebook and Google rolled out live video streaming on their platforms. These live videos have caught on like wildfire in a short period of time. Brands have started using live videos to interact with their consumers while promoting their brand. These interactions with consumers or potential consumers feel personal as they happen in real time, which may affect the purchasing decision of individuals.
Arguably, the most trending topics on the internet last year were viral videos and memes. Words proved to be overrated, as videos, images and GIFs took center stage. Memes on various subjects like politics, sports and relationships were shared all over the internet. Companies identified it as a great branding tool and used relevant memes and viral videos to promote their brand. Quirky and unorthodox branding came like a breath of fresh air and helped businesses to stand out from the crowd.
As talked in our previous blogs, influencer marketing has really caught on. Brands have realized its great potential and it has become a part of their fundamental marketing strategy. 2017 saw a justified increase in influencer marketing, which will continue in 2018 as well. Influencers give brands an easy way to connect with their potential customers without having to go through the process of identifying the target audience. And influencer marketing also creates a sense of trust among the customers as the product or service is promoted by someone they know.
If someone has been active on social media in the last couple of years, I am sure they have heard the word ‘millennial’. Millennials are the demographic, who were born between the years 1978 and 2000 approximately. Millennials have a lot to offer and they have become the most valued segment of marketers and brands. By directly interacting with this generation, brands and marketers are able to form a bond. But to sustain this bond and grab their attention, brands came up with some unique strategies in 2017.
We are sure 2018 is going to be another great year for the digital marketing space. With the evolution of these trends, we will also see some new trends coming to the forefront.